New Book About Coca-Cola Includes Chapter On Chattanooga

Sunday, June 18, 2017

A new book on Coca-Cola includes an extensive chapter on Chattanooga, where the first franchised bottling of Coke took place.

Larry Jorgensen, author of The Coca-Cola Trail, asked:

Do you know?

Coca-Cola once sold the rights to bottle Coca-Cola throughout the United States for $1.00.

Coca-Cola was first bottled in Vicksburg, Mississippi, not Atlanta.

He said, "These are just two of the interesting stories revealed in the newly published book on the history of Coca-Cola. Thirty chapters and over 200 pages tell the real stories of those pioneer bottlers; the challenges they faced, and how they were instrumental in creating the world's most recognized brand.

"The 'Trail' takes readers to places where Coca-Cola history is told through historic buildings, local museums, restored outdoor murals, memorabilia collections and related displays."

Mr. Jorgensen said he spent over two years interviewing Coca-Cola families and conducting extensive research in current and former Coca-Cola communities. Historic photos and photos of modern day sites highlight each chapter.

For more information visit the website:  

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